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strategic marketing on the webInternet Strategies, Articles
an integrated marketing approach  
Over the years, we've published quite a few articles--mostly on the subject of Internet Marketing.  

Choose from the list of articles below or jump straight to the article. 

Feel free to send comments.

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  Anything on the Internet: Even a Real, Live Rubber Dog
 Amazing products are to be found on the Internet. It's a buyers market. But branding is difficult. Learn more about branding your great product.
  Dot Com Losers: Is Anyone Really Turning a Profit on the Web?
Why some are succeeding where others fail. Dot Com Losers
  Why Spam Is Bad And What To Do About It
Details on how to combat the scourge of the Internet, legislative measures, and the final word on "spam's" origin. 
Why I Hate Spam
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  How to Actually Find Something on the Web
Here are some tips that can save you time and actually help you find what you need from the Web. Learn where to find and how to use the best search tools including the metasearch. Or check out our SearchGuide.
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  Shopping Online: Is it Safe?
There are dangers but not necessarily from high tech hackers. With the lure of the Internet comes the latest and some classic scams. Full article
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  Using the Web to Market Your Roadside Vegetable Stand or Darn Near Anything
With the right approach, the Web can be a useful tool to sell darn near anything. Sell Anything
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  E-Commerce: Is the Information Highway Paved in Gold?
As seen in The Business Monthly.
Today everyone wants a piece of the Internet action. Large and small retailers are beginning to recognize the potential. Shopping carts can allow expansion without the huge costs of building new stores, moving into new regions, transporting merchandise to retailers or printing catalogs. Full article
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  What's Ahead For The Internet: Amazing Predictions 1999
As seen in The Business Monthly.
The Internet will continue its spectacular rate of growth, with cool gadgets, ever-increasing speed and more shopping opportunities than ever. Full article
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  Making the Web Work For You
The Internet, the Web, what works and what doesn't? There are massive numbers of sites out there and loads of Web designers to assist, yet most sites fall way short of customer expectations. Tell me more
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  Interstitial Ads:
See one in action
Interstitial ads are all the rage now because they appear to have twice the impact of traditional banner ads. What's more, they are extremely effective for promoting products and events within your own site. Tell me more 
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  Can Robots Sell?  
The word on the street (and in the literature) is that big ticket items cannot be sold using the Web. It can be done and is being done but probably not in the way you might think.   Full article  |  Short Excerpt
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  Advice on Choosing Web Designers  
Many designers/developers charge by the hour or the page. And they need a lot of activities to support the personnel on their payrolls. The result is your needs may not drive the process. Tell me more

   
 

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