The Nation's Largest Consumer Markets in 2002

MINORITY BUYING POWER BY STATE: 2004
(billions of dollars)
The Multicultural Economy, The Selig Center, July 2004, p. 47

TOTAL BUYING POWER

Rank	State	Dollars
1	California	1089.7
2	New York	632.6
3	Texas	628.7
4	Florida	487.3
5	Illinois	402.7
6	Pennsylvania	373.0
7	New Jersey	321.9
8	Ohio	317.4
9	Michigan	292.2
10	Georgia	245.0

WHITE BUYING POWER

Rank	State	Dollars
1	California	772.4
2	Texas	502.9
3	New York	493.0
4	Florida	518.1
5	Pennsylvania	334.0
6	Illinois	328.5
7	Ohio	281.9
8	New Jersey	256.5
9	Michigan	248.4
10	Massachusetts	210.6

BLACK BUYING POWER

Rank	State	Dollars
1	New York	67.8
2	California	55.6
3	Texas	53.0
4	Georgia	49.5
5	Florida	43.3
6	Maryland	40.9
7	Illinois	39.7
8	North Carolina	32.5
9	Virginia	30.4
10	Michigan	30.0

HISPANIC BUYING POWER

Rank	State	Dollars
1	California	198.5
2	Texas	119.3
3	Florida	63.7
4	New York	56.6
5	Illinois	31.3
6	New Jersey	26.1
7	Arizona	20.9
8	Colorado	15.0
9	New Mexico	13.7
10	Georgia	10.9

ASIAN BUYING POWER

Rank	State	Dollars
1	California	128.6
2	New York	35.2
3	New Jersey	22.4
4	Texas	21.1
5	Hawaii	18.1
6	Illinois	16.2
7	Washington	11.1
8	Virginia	9.3
9	Florida	8.9
10	Massachusetts	8.7

MULTIRACIAL BUYING POWER

Rank	State	Dollars
1	California	34.0
2	New York	12.2
3	Texas	10.0
4	Florida	7.2
5	Hawaii	5.2
6	New Jersey	4.8
7	Illinois	4.6
8	Washington	3.9
9	Michigan	3.2
10	Massachusetts	3.1

AMERICAN INDIAN BUYING POWER

Rank	State	Dollars
1	California	7.8
2	Oklahoma	4.6
3	Texas	3.3
4	Arizona	3.1
5	New Mexico	2.3
6	North Carolina	1.9
7	Washington	1.8
8	Alaska	1.8
9	New York	1.7
10	Florida	1.4

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