GLOBAL LEADERSHIP DEVELOPMENT
Grooming successor candidates for top leadership roles is arguably the
most critical long-term priority of any company. As organizations become
more global, it is increasingly important for them to focus on building
the global competencies of their next generation of leaders.
Although there are myriad views of what global competencies are most critical,
many of them fall under the general category of Frame-Shifting.
This means the ability to grasp and assess different perspectives and
respond effectively to new and unfamiliar circumstances. Frame-Shifting
includes a variety of qualities such as inquisitiveness, tolerance for
ambiguity, and flexibility coupled with a readiness to make bold choices.
In a world where the most attractive opportunities for future growth are
likely to be outside of a company's home market, leaders must be able
to digest unfamiliar information and react nimbly. Fast-growing economies
such as those in China, India, or parts of Eastern Europe are each unique
in their own way, and they are also going through enormous changes that
can make yesterday's best practices obsolete.
Challenging Assumptions
Original, groundbreaking strategy comes from a collective, conscious leadership
discipline of Frame-Shifting. Leaders should of course be aware of the
core strengths, resource constraints, and historical success patterns
of their own organizations. At the same time, they need to question and
sometimes overturn the basic assumptions of participants in a strategic
discussion, taking the debate in a direction that is new to everyone involved.
Strategic thinking about the business environment and even about one's
own organizational capabilities abroad must grasp the core features of
radically different foreign markets; it also needs to anticipate future
global market changes that no one has yet experienced.
For leaders who are new to global business and about to embark on a strategic
planning venture, it is helpful to start by considering different perspectives
to stretch the mind and prepare for the unexpected scenarios that another
country may hold.
|
|
Common Assumption |
Possible Alternative Viewpoints |
| 1 |
Serving customer needs is the foundation of our business. |
"Unless you can get government approval, your business
project is dead." |
| 2 |
The product with the best quality and price will win out. |
"We have no relationship. We don't trust you. You don't
take time to talk to us. Why should we buy your product?" |
| 3 |
Time is money. We must get things done quickly and efficiently.
|
"We have been living like this for two thousand years.
We can wait a little longer." |
| 4 |
Alternative viewpoints are good. |
"You are the boss. You decide." |
| 5 |
Each country has an official government to deal with. |
"Those are national regulations. I'm talking about the
local government's policy. And of course the mayor has his own interpretation
of that policy." |
| 6 |
This is a win-win situation, an expanding pie. |
"Nyet. What is pie? You are always trying to change the
subject to put us at a disadvantage." |
| 7 |
The written contract is the final word. |
"But the situation has changed! You must be flexible or
we cannot continue to do business together. Bringing in your lawyers
is an insult." |
| 8 |
We have come to be helpful, to teach. Business is a positive, democratic
force. |
"You have come to plunder our resources, to make quick
money, and move on, leaving us to pick up the pieces. We don't need
your corrupt Western values." |
To take this kind of Frame-Shifting beyond the level of a mind
game and into the primary toolbox of current and future leaders, however,
much more is needed. One must learn to systematically draw out and explore
the strategic implications of mistaken assumptions. For example, a global
leader should be able to say,
"We have been positioning ourselves to win against our major
worldwide competitors in this market when the real competition is coming
from local vendors who have been off the radar screen of our divisional
marketing people. How much business have we lost to these local vendors,
and what are the chances that they could move beyond this country market
to become global competitors in the future?"
And leadership teams have to build: a) methods for obtaining key intelligence
from customers and employees without excessive filtering, and b) the capacity
to flag and respond carefully to unexpected information that normally
comes to reside within shared blind spots. Mistaken strategic assumptions
and the problems that they bring are often quite subtle, and are grounded
in the circumstances of a particular industry.
Developmental Practices
Factors that can contribute over time to the development of Frame-Shifting
capabilities in leadership candidates include:
- Varied Job Experience
- International Business Travel
- Multicultural Teamwork
- Contact with Executive Role Models
- Global Account Management
- Training & Development: Action Learning
- Expatriate Assignments
- Global Business Responsibility
Companies cannot control factors such as genetics or family
upbringing, which do have an influence on a person's level of inquisitiveness
and willingness to explore the unfamiliar. And among the options that
an employer does shape, the best developmental formula for any employee
of course depends on the nature of the organization and its business priorities,
the background of the individual being assigned, and the types of opportunities
available. Every firm has certain functional slots that it must fill in
order to achieve its global business objectives. A deliberate developmental
approach will try to both meet this imperative and match the characteristics
and desires of job candidates themselves with the nature of the assignment.
From a leadership development standpoint, there is always the same twofold
goal: to get the job done and to gain experience in adjusting to new circumstances.
The point of all these practices is to provide future leaders with a set
of "fish out of water" experiences of increasing severity. Individuals
who are designated as future corporate leaders may be first exposed to
global business through activities such as travel or participation in
a global or multicultural team. They might also be assigned to assist
a current leader who models key competencies. A more challenging job at
the next career phase could be running a global sales account from one's
own country (e.g., a Korean manager who has worldwide responsibility for
coordinating sales to a major Korean enterprise). A mentor relationship
with a foreign executive might also be useful at this point.
For the person who performs well under these kinds of circumstances, the
most radical exposure to other ways of thinking and acting still usually
comes through an overseas assignment as a project leader or expatriate.
However, expatriate positions can pose very different challenges based
upon the location, the objectives, and the degree of support that one
receives.¹ The most sophisticated global corporations have a large
percentage of top executives who have successfully completed assignments
abroad and have moved on to positions in which they are responsible for
global business lines or regions.² The graphic that follows illustrates
a number of growth opportunities along with their degree of difficulty
and potential level of exposure to different ways of working and living.

Leaders who have undergone developmental experiences that
entail increasing exposure to foreign markets become adept at viewing
their enterprises from the edges as well as the center. They are often
the first to detect places where the core value propositions of their
business may be questioned, or to spot new forms of competition. Subjecting
leadership candidates to "fish out of water" experiences abroad
makes the survivors stronger, more flexible, and more resourceful - able
to mediate between divergent viewpoints and turn conflicts into productive
outcomes.
¹ See, e.g., Gregersen, Hal, et al, Globalizing
People through International Assignments. Menlo Park, CA: Addison-Wesley,
1999, p. 94. At the extreme end of this spectrum of experience is the
expatriate warhorse who says, "They gave me a plane ticket and a
check and told me to go start up operations in Chile."
² A recent count of top 3M executives showed that ten out of the
top twelve had completed expatriate assignments and/or were born outside
of the U.S. Gundling, Ernest: The 3M Way to Innovation: Balancing
People and Profit. Kodansha, 2000, p. 137.
This article has been excerpted from a book by Ernest Gundling, co-managing
director of Meridian Resources, entitled "Working GlobeSmart: 12
People Skills for Doing Business Across Borders". "Working
GlobeSmart" is published by Davies-Black Publishing, a division
of CPP, Inc.
This material is provided through a collaborative arrangement
between Diversity Res\ources, Inc. and Meridian Associates. Meridian Associates
provides a blended solution of web tools and services to help customers
leverage crucial knowledge and build key skills for working globally.
The material above comes from Meridian Associates’ GlobeSmart'.
GlobeSmart' is an online tool that provides in-depth information about
business practices in 36 countries, tips on evaluating people in each
country, and a self-assessment tool that enables a comparison between
one's own cultural profile and that of another country using a number
of the dimensions. For more information about GlobeSmart, go to http://www.meridianglobal.com
.
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